Felipe Viana Law Practice
The work combined a professional criminal law website and an independent landing page for the Kit Flagrante course, each with its own goal, content and user flow.
I structured the experience, defined the visual direction, developed the interfaces, implemented contact points and prepared both pages for deployment and indexing.
Separate legal services from the educational product while retaining brand consistency, clarity, credibility and a strong mobile experience.
I built responsive components with React and TypeScript, organized content and metadata, integrated WhatsApp and Hotmart and optimized imagery for both journeys.
Choices that shaped the project.
- Separate the professional website from the sales page to preserve each audience's focus.
- Use strong contrast and a typographic hierarchy aligned with the legal positioning.
- Distribute contextual calls to action without interrupting content consumption.
- Treat mobile as a priority from the first layout decisions.
- Organize semantics and metadata for organic discovery.
Outcome
Both pages were published and now support the professional presence and course offering. During the continued partnership, complementary content and campaign work contributed to sales and audience growth.
- React
- TypeScript
- Tailwind CSS
- SEO
- Hotmart
